Matka 2007 was the largest travel event for the Nordic nations and it was held at at the Helsinki Fair Center Jan 19-21. Representatives from 1150 domestic and foreign destinations and travel service providers from 69 countries attended the Nordic Travel Fair, the slogan for which was “Quality in travelling for everyone.â€
Finland takes its tourism seriously as shown by the Finnish Tourism Policy, which was drafted last December and in the earlier National Strategy for Tourism, which set a target of 5% annual growth in tourism. According to the United Nations World Tourism Organization, the tourist growth in Europe in 2006 was three percent, six percent in Northern Europe, and ten percent in Finland.
The government invests around 261 million euros in promoting tourism in Finland. It aims to increase overnight stays in the country from 10 million to 25 million. Finland hopes to achieve this by selling traditional Finnish products and hosting multi-nation events such as the Eurovision Song Contest in May or the Tall Ships Race in Kotka in July. Read more.