The Turkish Ministry of Culture and Tourism will be running advertising campaigns in the print and electronic media throughout 2007 to catch the attention of the North American public. Turkey hopes to draw tourists from America and Canada as well as Mexico, Argentina, Colombia, Brazil, Chile and Venezuela by positioning itself as a destination with historical and cultural values.
Ads related to Turkish tourism will appear on networks such as Fox, CNN, ABC, CBS, and NBC. Turkey has witnessed a decline in tourists because of terrorism; although 2006 was a good year which saw a 22% increase in the number of tourists as compared to 2005.