British tourists are increasingly looking away from European destinations as the currency exchange rates peg the pound at a lower level against the Euro. Consequently, British holiday makers are giving EU nations a wide berth. Countries to benefit include the North African nation of Morocco and Turkey. Spain in contrast does not seem to be moving towards increasing its share of tourists.
The good news though is that come what may, Britons are not going to cut back on their annual summer vacation, they are more likely to save for it by eschewing expensive food and clothes.