The cruise industry in Europe is offering stiff competition to the Caribbean. The year 2007 has been good for cruising in Europe and the industry hopes to repeat the good performance in 2008. U.S interest in European cruises is also being fueled by the slide of the dollar. Americans are turning away from air travel and turning sea ward to discover Europe. The Mediterranean and the Baltic are amongst the hotter European destinations that are attracting cruise enthusiasts. Americans find the booking system working to their benefit as well.
They can book for European cruises paying in dollars and thereby avoid the weak currency exchange rate. Cruising is a hit in Europe despite the high rates and one is expected to book six to nine months in advance. The months from May to September do yield slightly lower prices. Early or late season rates are up to as much as 40% less than what they are when the boats are full.
The popularity of European cruises can be gauged from the fact that several cruise companies are diverting their ships from the Caribbean to the European waters. In fact, there are many cruise companies introducing new ships, for example the Jewel River Cruise Line will introduce the Jewel Imperial Blue, a boutique luxury ship to European waterways in May.